Case Studies
Our Work
Explore how we help brands grow through strategy, creativity, and performance-driven marketing.
Customer Experience / Experiential Marketing
Experiential Marketing & Customer Experience Program
On behalf of the Miami-Dade Aviation Department (MDAD), we developed and executed large-scale experiential marketing programs across Miami International Airport.
These activations were designed around key cultural moments, seasonal campaigns, and global events including the World Cup, Olympics, Super Bowl, and holiday seasons. Our goal was to transform the passenger journey by creating engaging, memorable experiences throughout high-traffic terminal environments.
What We Did
Experiential Marketing Strategy
Event Planning & Execution
Retail & Concessions Activation
Creative Campaign Development
On-Site Engagement & Entertainment
Multi-Terminal Coordination
Results
- Increased passenger engagement across terminals
- Enhanced customer experience during peak travel periods
- Generated high-visibility campaigns tied to global events
- Strengthened brand presence for airport concessions
- Created memorable, interactive travel experiences
- Secured exclusive offers from 150+ MIA shops and restaurants, driving engagement and supporting activation performance.
Digital Innovation / Platform Launch
Mobile Ordering Platform Launch (MIA2GO)
In partnership with the Miami-Dade Aviation Department (MDAD) and Servy, we led the development and launch of MIA2GO — a mobile ordering platform designed to transform the airport dining experience at Miami International Airport.
This initiative introduced a seamless, contactless ordering system allowing passengers to browse, order, and pick up food and beverages across airport concessions. Our team played a key role in coordinating with stakeholders, onboarding vendors, training staff, and executing a full-scale rollout across multiple terminals.
Beyond enhancing convenience and operational efficiency, the platform established a new e-commerce channel within the airport ecosystem, expanding how and where transactions occur. By enabling digital ordering at scale, MIA2GO increased order volume, and unlocked incremental revenue opportunities for concessionaires, driving online sales and diversifying revenue streams across the airport.
What We Did
Digital Strategy & Platform Launch
Stakeholder Coordination (MDAD, Servy, Vendors)
Vendor Onboarding & Training
Operational Rollout Across Terminals
Customer Experience Optimization
Go-To-Market Execution
Results
- Successfully launched airport-wide mobile ordering platform
- Enhanced passenger convenience and service speed
- Enabled contactless ordering across concessions
- Streamlined operations for vendors and staff
- Delivered measurable revenue lift through increased order volume and digital conversion rates
Digital Marketing / Growth Strategy
Digital Marketing & Growth Strategy
In partnership with the Miami-Dade Aviation Department (MDAD), we developed and executed a comprehensive digital marketing strategy to support the growth of MIA’s concessions program and enhance the overall passenger experience.
Our work focused on strengthening MIA’s digital presence through website enhancements, search optimization, promotional campaigns, and direct communication channels. By integrating multiple digital touchpoints, we created a more connected and accessible experience for travelers, enabling them to discover, engage with, and take advantage of retail and dining offerings throughout the airport.
From website redesign and SEO to SMS marketing and digital promotions, our approach was centered on driving visibility, increasing engagement, and supporting revenue growth for airport concessions.
What We Did
Website Design & User Experience Optimization
Search Engine Optimization (SEO)
Digital Campaign Strategy & Execution
SMS Marketing & Direct Communication Programs
Promotional Campaign Development
Content & Messaging Strategy
Digital Touchpoint Integration Across Terminals
Results
- Increased visibility of airport concessions and offerings
- Improved user experience and website navigation
- Enhanced engagement through direct communication channels
- Streamlined access to promotions and offers for travelers
- Strengthened digital presence across multiple touchpoints
- Supported revenue growth for airport retail and dining partners
Retail Design / Brand Experience
Kids Works Retail Experience Design
In partnership with Hudson by Avolta, we led the transformation of a former Calvin Klein retail space at Miami International Airport into a vibrant Kids Works concept designed to engage families and young travelers.
This project involved reimagining the retail environment from the ground up — shifting from a fashion-focused storefront to a playful, experience-driven destination. Our team developed a bold visual identity, immersive design elements, and a cohesive in-store experience aligned with the new brand direction.
The result was a complete brand and space transformation that enhanced customer engagement, increased visual impact, and created a memorable retail experience within a high-traffic airport setting.
What We Did
Retail Environment Transformation
Brand Repositioning & Concept Development
Visual Merchandising Strategy
Graphic Design & Branding
In-Store Experience Design
Creative Direction
Results
- Successfully transformed a legacy retail space into a new concept
- Increased customer engagement within the retail environment
- Enhanced visual appeal and in-store experience
- Strengthened brand presence within Miami International Airport
- Created a memorable, family-friendly shopping destination
Hospitality Design / Brand Experience
Mondrian South Beach Interior Graphic Design
We developed custom graphic design elements for Mondrian South Beach, enhancing interior spaces through large-scale visual installations that aligned with the hotel’s brand identity.
The project focused on integrating artistic expression with architectural design, creating a cohesive and immersive guest experience throughout key areas of the property.
Our approach blended creativity and precision to deliver high-impact visuals that elevated the overall ambiance and reinforced the hotel’s premium positioning.
What We Did
Interior Graphic Design
Large-Scale Wall Installations
Brand Integration
Creative Concept Development
Design Execution
Results
- Elevated visual identity of interior spaces
- Enhanced guest experience through immersive design
- Strengthened brand consistency across environments
- Delivered high-impact, large-scale visual installations
- Contributed to a premium hospitality atmosphere
Employee Experience / Service Transformation
Airport-Wide Customer Experience Transformation Program
In partnership with the Miami-Dade Aviation Department (MDAD), we developed and implemented a comprehensive airport-wide customer service program designed to elevate the passenger experience across all retail and concession locations at Miami International Airport.
This initiative focused on transforming employee performance through structured training, operational support, and ongoing evaluation systems. By integrating best practices from both aviation and retail industries, we created a scalable program that addressed the unique demands of a high-traffic international airport environment.
From frontline staff to management teams, the program equipped thousands of employees with the tools, training, and mindset needed to consistently deliver exceptional customer service.
What We Did
Customer Experience Strategy Development
Employee Training Programs (Multi-Level)
Train-the-Trainer Implementation
Mystery Shopping & Performance Evaluation
Operational Consulting & On-Site Coaching
Recognition & Incentive Program Design
Results
- Trained and supported thousands of airport concession employees
- Elevated overall customer service standards across multiple terminals
- Implemented scalable training and evaluation systems
- Improved consistency in passenger experience across locations
- Fostered a culture of service excellence and employee engagement
- Strengthened operational alignment between stakeholders and teams
Real-World Impact. Measurable Engagement.
Connect & Engage: Community Impact Initiatives
Community engagement is a core pillar of our approach, focused on creating meaningful connections between brands and the communities they serve.
Through a range of initiatives—from large-scale airport programs to local business collaborations—we develop campaigns that drive impact, foster engagement, and support important causes.
These efforts demonstrate our ability to combine strategy, creativity, and execution to deliver initiatives that go beyond marketing and create real-world value.
Community Engagement Programs — Miami International Airport
As managers of the MIA retail concessions marketing program, we led a variety of community-driven initiatives focused on supporting local and global causes.
Our efforts included organizing donation drives, supporting disaster relief initiatives, and partnering with organizations such as St. Jude Children’s Research Hospital and the Live Like Bella Childhood Cancer Foundation. These programs helped provide essential resources while fostering a strong connection between the airport, its passengers, and the broader community.
During the COVID-19 pandemic, we also played a key role in rapid response efforts—supporting safety initiatives, coordinating communications, and assisting in the implementation of on-site testing solutions.
What We Did
Community Engagement Strategy
Cause Marketing Campaigns
Partnership Development
Event Planning & Execution
Crisis Response Coordination
On-Site Activation
Grumen Barbershop & Spa — Community & Digital Engagement
We partnered with Grumen Barbershop and Spa to strengthen their digital presence while deepening their connection with the local community.
Our work included a full content strategy across social media and Google My Business, combined with community-driven initiatives such as a fundraising pop-up event supporting the Live Like Bella Childhood Cancer foundation.
By integrating digital marketing with real-world engagement, we helped position the brand as both a premium service provider and an active community contributor.
What We Did
Social Media Strategy & Content Creation
Google My Business Optimization
Brand Positioning
Community Event Activation
Content Production (Photo & Video)
Local Partnership Development
Results
- Strengthened community relationships across multiple initiatives
- Successfully executed cause-driven campaigns and partnerships
- Increased brand engagement through meaningful experiences
- Drove measurable growth in digital presence and local visibility
- Supported fundraising and community impact initiatives
- Positioned brands as active contributors within their communities
Select projects were completed in collaboration with partner organizations: Miami-Dade Aviation Department (MDAD), TPC All Access, Hudson by Avolta, Customer Service Experts (CXE), Live Like Bella, and St.Jude Children’s Research Hospital.
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From strategy to execution, we partner with brands to create meaningful experiences, drive growth, and deliver measurable results.